Open to opportunities

Brand storyteller
& creative marketer

Final-year Marketing student driven by data, led by creativity. Specializing in content strategy, digital storytelling, and brand building for F&B and lifestyle brands.

2+
Brand Projects
3+
Events Supported
2025
Graduating
Thanh Binh - Marketing professional holding certificates

About Me

Vision & Mission

Where I'm headed and how I plan to get there.

Vision

To become a purposeful brand storyteller who helps businesses, especially startups, build authentic identities that resonate and endure.

Mission

To craft compelling content and brand strategies grounded in consumer insight, creative thinking, and a genuine passion for building brands from the ground up.

Capabilities

What I Bring

Tools, techniques, and creative abilities.

Video Editing (CapCut) Graphic Design (Canva) Copywriting (VN & EN) Photography Storytelling Time Management Content Strategy Social Media Marketing Brand Development Scriptwriting Market Research

Selected Work

Projects

Hands-on work that shaped my marketing journey.

Working at Kira Creative Agency - content production on screen
Brand Content Contributor · 2025

Kira Creative Agency

Brand Ideation · Content Strategy · Scriptwriting · Filming · Photography · Video Editing

  • Developed brand ideas and content strategies for F&B businesses in Hue city
  • Wrote scripts and planned content calendars aligned with each brand's identity
  • End-to-end content production: filming, photography, and video editing
  • Agency collaboration to deliver brand-building campaigns
TikTok #1 TikTok #2
Lead Cattle Beef Hot Pot social media content
Content Creator & Social Media Executive · 2025

Lead Cattle Beef Hot Pot

Script Writing · Videography · Video Editing · Content Publishing

  • Researched brand tone and target audience for a local hot pot restaurant
  • Developed content scripts for TikTok/Instagram short-form format
  • Self-filmed and edited videos using CapCut
  • Published and managed content across social platforms
View on Drive

Background

Experience

Events, clubs, and community involvement.

Thanh Binh at Avalanche Art Workshop event in Hanoi
2025 · Hanoi & HCMC

Event Communication & Marketing Staff

Supported marketing and communication efforts for workshops and events. Created promotional content across social media and helped build event awareness and audience engagement.

Scientific Research Club ceremony at university
University

Scientific Research Club — Communication

Active member of the Communication team for the Scientific Research Club, contributing to events and knowledge-sharing initiatives.

Ready to collaborate?

I'm looking for opportunities to grow in a fast-paced marketing environment. Let's connect.